Destination foods image and intention to visit

Adibah Md Samsuday, and Karam Kaur Prem Singh, and Lee Jin Long, and Mohamad Izzatullah Hamid, (2016) Destination foods image and intention to visit. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

In recent year, tourism having lots of event which has marked change in Malaysia. Foods event become popular among the local people and international people. The growth of foods event can be described as the growth of the people who came to the event. The positive acceptance from the tourists encouraged many international people to visit Malaysia. This research has been conducted to identify the intention of tourist to come at a destination. A set of questionnaire has been use as a collecting data method and distributed to 384 respondents among tourist who attend the foods event. The data was analyzed by using Statistical Packages for Special Science (SPSS) software version 24.0.0.0. As an overall finding, the survey found that tourist love to come at the foods event. As a conclusion, the foods event give a high influence towards tourist.

Item Type: Undergraduate Final Year Project Report
Uncontrolled Keywords: Food Image : Intention To Visit
Faculty: Faculty of Hospitality, Tourism and Wellness
Depositing User: En Md. Hafiza Ibrahim
Date Deposited: 23 Jan 2018 02:21
Last Modified: 23 Jan 2018 02:21
URI: http://umkeprints.umk.edu.my/id/eprint/9047
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