Factors that influence students choice in tourism industry as career path

Wan Nur Adila Abdullah Khir, and Nur Ardilla Pauzi, and Wan Fatin Najma Wan Abdullah, and Shirley Subramaniam, (2016) Factors that influence students choice in tourism industry as career path. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

The purpose of this research is to identify the factors that influence student's choice in tourism industry as career path. In literature review, the research discusses deeply on to what extent does perception, motivation, and expectation plays an important role in selecting tourism industry as the student's career path. The research methodology explains about the quantitative study which was used to identify the factors that influence student's choice in tourism industry as their decision making when seeking a career. This research focuses on sample of 350 students studying at University Malaysia Kelantan (UMK) in order to detect the factors that influence their choice of career path in tourism industry. In order to analyse the quantitative data, Statistical Package for Social Sciences (SPSS) and percentages were used to find the relationship between the independent variable and the dependent variable. The findings indicated that expectation is the essential factor that influences the student's choice in tourism industry as career path. This research adds on the perception, motivation, as well as the expectation is essential factors in shaping their image of tourism careers.

Item Type: Undergraduate Final Year Project Report
Uncontrolled Keywords: Career choice : Perception : Motivation : Expectation : Tourism Industry
Faculty: Faculty of Hospitality, Tourism and Wellness
Depositing User: En Md. Hafiza Ibrahim
Date Deposited: 23 Jan 2018 02:27
Last Modified: 23 Jan 2018 02:27
URI: http://umkeprints.umk.edu.my/id/eprint/9044
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