Exploring the successful factors of homestay entrepreneurs in Kampong Sungai Haji Dorani, Selangor

Nursyamira Mohd Nor, and Nurul Afifah Asraf Ali, and Priskila Jaimi, and Siddique Nain Zulkarnain, (2016) Exploring the successful factors of homestay entrepreneurs in Kampong Sungai Haji Dorani, Selangor. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

The purpose of this study is to determined and discover the challenges that homestay entrepreneurs faces in order to expand their business in tourism industry, by interviewing and collecting the data about the homestay entrepreneurs and his/her background. In addition, this study also want to identify the factors that influenced the development of homestay whether luxury hotel and budget hotel give a big impact to the homestay industries by interviewing the correspondent which is the homestay entrepreneurs by determine how long he/she have being in the homestay industry. Next is to investigate the relationship between the barriers and challenges which stand as the independent variables. To understand the relationship between the barriers and the challenges that been faces by the homestay entrepreneurs in order to develop the business, this study have accept qualitative research methodology to examine the result of the hypotheses. In this case, many regressions have been used to find the relationships between the independent variables (factors) and factors that affect the development of the homestay in the tourism industry. Several interview session will be held between the homestay entrepreneurs and tourists to get their opinion and this opinion will be analyse to determine the factors that affect the variable.

Item Type: Undergraduate Final Year Project Report
Faculty: Faculty of Hospitality, Tourism and Wellness
Depositing User: En Md. Hafiza Ibrahim
Date Deposited: 29 Jan 2018 01:45
Last Modified: 29 Jan 2018 01:45
URI: http://umkeprints.umk.edu.my/id/eprint/9017
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