Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar

Lee Yi Ling, and Ain Nadiah Roslan, and Karamjeet Kaur Lakbir Singh, and Mohamad Luqman Hakim Mohamad Azam, (2016) Tourists perceived value, satisfaction and loyalty toward ecotourism destination image: the case of Refarm, Kampar. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

The main purpose of this study is to identify the relationship of Tourists' Perceived Value, Satisfaction and Loyalty toward Ecotourism Destination Image: The Case of Refarm, Kampar. To achieve this goals there are few variables and factors that had been figured out. These variables are Tourists' Perceived Value, Satisfaction and Loyalty. The quantitative research was used and 384 respondents who ever visited Refarm, Kampar were involved in this research. The result show a significant effect of tourists' perceived value, satisfaction and loyalty on ecotourism destination image whereby destination image of Refarm was influenced primarily by tourists' satisfaction, followed by tourists' loyalty and tourists' perceived value was significantly lower.

Item Type: Undergraduate Final Year Project Report
Uncontrolled Keywords: Perceived Value : Satisfaction : Loyalty : Ecotourism : Destination Image
Faculty: Faculty of Hospitality, Tourism and Wellness
Depositing User: En Md. Hafiza Ibrahim
Date Deposited: 30 Jan 2018 02:46
Last Modified: 30 Jan 2018 02:46
URI: http://umkeprints.umk.edu.my/id/eprint/8871
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