Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis

Tong Hui Wen, and Nurul Syahirah Ahmad Zaidi, and Nurul Yusairah Mohamad Zain, and Satheasilan Ganesan, (2016) Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

Youth participation in sport tourism in Malaysia has been increasing over the years. This research is aimed to understand the factors that affecting youth involvement in sports tourism in Malaysia. The factors that were chosen was pull factors and push factors. The pull factors are identified as destination attribute, safety and security, attraction, and faculties; while the push factors are self-expressiveness, relaxation, time, and financial. Based on the sample of youth population in selected public universities (n=384), the study reveals the significant of push and pull factors among youth in participating sport tourism. The results show that the push factors have a higher influence on youth compared to pull factors.

Item Type: Undergraduate Final Year Project Report
Uncontrolled Keywords: Youth participation : sport tourism : push factors : pull factors
Faculty: Faculty of Hospitality, Tourism and Wellness
Depositing User: En Md. Hafiza Ibrahim
Date Deposited: 30 Jan 2018 03:06
Last Modified: 30 Jan 2018 03:06
URI: http://umkeprints.umk.edu.my/id/eprint/8868
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