Modelling continuance intention in mobile commerce usage activities: An early insight

Azyanee Luqman, and Razli Che Razak, and Mohammad Ismail, and Mohd Afifie Mohd Alwi, (2016) Modelling continuance intention in mobile commerce usage activities: An early insight. Journal of Applied Environmental and Biological Sciences, 6 (1S). pp. 36-47. ISSN 2090-4274

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Abstract

This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered from 45 consumers who had prior experience using mobile commerce and analyzed using Partial Least Squares structural equation modelling (PLS-SEM) technique. Findings revealed that only satisfaction was found to be significantly related to continuance intention, explaining 68.6% of the variance. Surprisingly, perceived usefulness and personal innovativeness were found to have no significant relationships with continuance intention. Finally, limitation and suggestions for future research are also elaborated.

Item Type: Non-Indexed Article
Keywords: Mobile Commerce Usage Activities: Continuance Intention: Satisfaction: Confirmation: Perceived Usefulness: Personal Innovativeness.
Faculty: Faculty of Entrepreneurship and Business
Deposited By: En. Pahmi Abdullah
Date Deposited: 27 Aug 2017 03:46
Last Modified: 27 Aug 2017 03:46
URI: http://umkeprints.umk.edu.my/id/eprint/8449

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