Continuance intention of mobile commerce usage activities: Does personal innovativeness matter?

Azyanee Luqman, and Razli Che Razak, and Mohammad Ismail, and Mohd Afifie Mohd Alwi, (2016) Continuance intention of mobile commerce usage activities: Does personal innovativeness matter? The Social Sciences, 11 (11). pp. 2817-2827. ISSN 1818-5800

Official URL: http://www.medwelljournals.com/abstract/?doi=sscie...

Abstract

This research aims to examine Malaysian consumers’ mobile commerce continuance intention by integrating the Expectation-Confirmation Model (ECM) with personal innovativeness. Data was collected from 122 consumers who had prior experience using mobile commerce activities and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. Findings revealed that satisfaction and personal innovativeness were found to be significantly related to continuance intention, explaining 36% of the variance. Surprisingly, perceived usefulness was found to have no significant relationship with continuance intention. Finally, limitations, recommendations for future research and implications of the study are also elaborated.

Item Type: Non-Indexed Article
Keywords: Confirmation: continuance intention: perceived usefulness: personal innovativeness: satisfaction
Faculty: Faculty of Entrepreneurship and Business
Deposited By: En. Pahmi Abdullah
Date Deposited: 27 Aug 2017 04:47
Last Modified: 27 Aug 2017 04:47
URI: http://umkeprints.umk.edu.my/id/eprint/8222

Actions (login required)

View Item View Item