Design and heritage in business world

Ab. Aziz Shuaib, and Olalere Folasayo Enoch, (2008) Design and heritage in business world. In: CLS Lecture Series, 2008, Universiti Malaysia Kelantan. (Unpublished)

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Creative industry involves the exploration of intellectual properties such as knowledge and information which have potential of creating wealth and job. Therefore, design and heritage which makes-up the creative industry is believed to have great influence on the economy well-being of businesses. In the light of this, this paper seeks the knowledge regarding design and heritage, areas where they have been widely used, and also the kind of brain needed to be a good designer. Finally, the paper illustrates the involvement of creative industry in business world, using the tourism and hospitality business as the case study.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Design-Heritage-Creative Industry-Tourism and Hospitality
Faculty: Faculty of Creative Technology and Heritage
Depositing User: En. Pahmi Abdullah
Date Deposited: 29 Oct 2012 08:52
Last Modified: 29 Oct 2012 09:04
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