Factors that influence consumers to repurchase from groupon and online shopping website in Kelantan

Norshahira Murad, and Nur Afifah Atan, and Nur Afini Rahim Omar, (2016) Factors that influence consumers to repurchase from groupon and online shopping website in Kelantan. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

This purpose of this study was to determine factors that influence consumers to repurchase from Groupon and online shopping website in Kelantan. A quantitative method guided this study. 200 respondents from different people for example staff and lecturer at University Malaysia Kelantan. Furthermore, our respondent is online consumers in Pengkalan Chepa and Kota Bharu area. Self-administered questionnaire was used to collect data from respondents. Data were analysed by using IBM. Reliability test, descriptive analysis, Pearson’s correlation analysis and multiple regression analysis were analysed in this study. The study found that website usability, electronic word of mouth (e-WOM) and lower of price have positive relationship with factors that influence consumers to repurchase from Groupon and online shopping website in Kelantan. Several limitations were found when conducting this study. Recommendations were proposed for the betterment of future research.

Item Type: Undergraduate Final Year Project Report
Faculty: Faculty of Entrepreneurship and Business
Depositing User: En Md. Hafiza Ibrahim
Date Deposited: 04 Feb 2018 01:53
Last Modified: 04 Feb 2018 01:53
URI: http://umkeprints.umk.edu.my/id/eprint/6873
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