Factors influence final year students in selected public University Malaysia to select franchise business as career option

Siti Aisah Mat Sharif, and Siti Hajar Jasni, and Siti Mariam Manaf, and See Suk Chyi, (2016) Factors influence final year students in selected public University Malaysia to select franchise business as career option. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

The purpose of this study is to determine the factors that influence final year students in selected public university Malaysia to select franchise business as career option. This research includes dependent variable and independent variables. For the dependent variable is the intention to select franchise business as career option and independent variables which are attitude, financial support, perceived behavior control, knowledge and subjective norm. Questionnaires are distributed to 240 respondents that are final year students from 8 of the public university, that were from University Malaysia Kelantan (UMK), University Utara Malaysia (UUM), University Kebangsaan Malaysia (UKM), University Malaysia Perlis (UniMAP), University Teknologi Mara (UiTM), University Malaysia Sarawak (UNIMAS), University Malaysia Sabah (UMS) and also University Malaysia Terengganu (UMT) that consists of 30 respondents from each university. From this research, frequency distribution analysis and Pearson Correlation Analysis were ran by Statistical Packages for Social Science (SPSS) version 23 to analyze the data. Result from the finding shows that all independent variables namely attitude, financial support, perceived behavior control, knowledge and subjective norm have positive relationship with dependent variables which is intention to select franchise business as career option. From regression analysis also proves that attitude has the strongest influences on intention to select franchise business as career option.

Item Type: Undergraduate Final Year Project Report
Faculty: Faculty of Entrepreneurship and Business
Depositing User: En Md. Hafiza Ibrahim
Date Deposited: 16 Apr 2019 07:19
Last Modified: 16 Apr 2019 07:19
URI: http://umkeprints.umk.edu.my/id/eprint/6838
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