Factors for preference in buying gadget in physical store in Kota Bharu

Nur Shahirah binti Zulkeply, and Nur Shuhada binti Roslan, and Muhammad Aizat bin A Zani, and Sundrella Chua, (2016) Factors for preference in buying gadget in physical store in Kota Bharu. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

The purpose of this study is to investigate factors for preference in buying gadget in physical store. Through a set of questionnaires, this study examines the relationship between customer experience, perceived value, timeliness and after sales service toward consumer preference. The results indicate overall independent variables have a significant relationship toward consumer preference. Since the study was on respondents‟ most preference in buying gadget in physical store, the data effected by respondents cooperation. The result suggested to study in other states to ensure the respondents not focused in a state. Further, it would help to obtain the result more precise. This study will be a useful resource for future research.

Item Type: Undergraduate Final Year Project Report
Faculty: Faculty of Entrepreneurship and Business
Depositing User: En Md. Hafiza Ibrahim
Date Deposited: 23 Apr 2019 02:00
Last Modified: 23 Apr 2019 02:00
URI: http://umkeprints.umk.edu.my/id/eprint/6836
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