The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions

Nur Azuki Yusuff , and Zuriati Mohd Rashid, (2015) The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions. In: Second 21st Century Academic Forum Conference , 08 –10 March 2015, Harvard University. (Unpublished)

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Abstract

Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards the state purpose of developing Islam or otherwise have other agendas in particular worldly gains. There is also debate on the issues of Islamization the community. Peel off the notion of writing highlights several leaders in Malaysia and later compared with the perspective of local community. The discussion in this paper would like to highlight the issue of institutional branding is essential to the seriousness and sincerity of the leading institution to be more trustworthy for all planning and action in order to keep the image of Islam from any disorders that worsen/defamation of religion.

Item Type: Conference or Workshop Item (Paper)
Keywords: Islam ; Malaysia; Malaysian Constitution.
Faculty: Centre for Modern Languages and Generic Development
Deposited By: En. Pahmi Abdullah
Date Deposited: 14 Aug 2016 09:09
Last Modified: 14 Aug 2016 09:10
URI: http://umkeprints.umk.edu.my/id/eprint/6133

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