The influence of customer satisfaction and shariah view on customers loyalty of Islamic banking

Jamaludin, Nur Fatin Hazwani and Zakaria, Nur Hasniza and Mohd Aminuddin, Nur Liyana (2015) The influence of customer satisfaction and shariah view on customers loyalty of Islamic banking. Undergraduate project report, Faculty of Entrepreneurship and Business. (Submitted)

Abstract

The aim of this study was to analyse "The influence of customer satisfaction and shariah view on customers loyalty of Islamic banking". The study was conducted and focus on customers of Islamic banking in Kota Bharu, Kelantan. 94 of questionnaire were distributed to 94 respondents. The research methodology is quantitative that used to have the better result. In order to analyse data, Statistic Package (SPSS) was used in this study. The result showed that "The influence of customer satisfaction and shariah view on customers loyalty of Islamic banking" are acceptable.

Item Type: Undergraduate Final Project Report
Faculty: Faculty of Entrepreneurship and Business
Programme: Bachelor of Business Administration (Banking and Islamic Finance) with Honours
Deposited By: En Khairul Azman Che Ibrahim
Date Deposited: 24 Aug 2016 02:07
Last Modified: 24 Aug 2016 02:07
URI: http://umkeprints.umk.edu.my/id/eprint/6031

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