Customer satisfaction on islamic banking among students at Universiti Malaysia Kelantan City Campus

Ibrahim, Nur Faika and Yahaya, Norainadia and Mohamad Husin, Nur Diana and Mohd Anuar, Norbaitul Aisyah (2015) Customer satisfaction on islamic banking among students at Universiti Malaysia Kelantan City Campus. Undergraduate project report, Faculty of Entrepreneurship and Business. (Submitted)

Abstract

The purpose of this study is to determine the customer satisfaction on islamic banking at Universiti Malaysia Kelantan (UMK) City Campus. The aims are to: (a)to determine the effect of religion towards of customer satisfaction on islamic banking (b) to examine the knowledge factors towads customer satisfaction on islamic banking (c) to determine the effect of service quality towards customer satisfaction on islamic banking. A self-administrated questionnaire was distributed to the respondent among UMK student. Correlation analysis was use to identify which factor from religion, knowledge and service quality that effect the customer satisfaction on islamic banking at UMK City Campus. The correlation model suggested that service quality was influence the customer satisfaction follow by knowledge factor and religion. Islamic banking should focus on the element of service quality and improve the knowledge of their staff in order to satisfy their customer

Item Type: Undergraduate Final Project Report
Faculty: Faculty of Entrepreneurship and Business
Programme: Bachelor of Business Administration (Banking and Islamic Finance) with Honours
Deposited By: En Khairul Azman Che Ibrahim
Date Deposited: 24 Aug 2016 02:06
Last Modified: 24 Aug 2016 02:06
URI: http://umkeprints.umk.edu.my/id/eprint/6025

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