Satisfaction of generation Y on railway transport in central region of Malaysia

Kunjo Raman, Kirubashini and Kamaruddin, Nur Farahdiana and Abdullah, Nur Farahin and Tan, Mei Yin (2015) Satisfaction of generation Y on railway transport in central region of Malaysia. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

This paper investigated the level of Satisfaction of Generation Y on Railway Transport in Central Region of Malaysia which is Kuala Lumpur, Selangor and Negeri Sembilan. The factors investigated are ‘Service’, ‘Facility’, ‘Operation’ and ‘Safety and Security’ of railway. The dependent variable for this study is ‘Satisfaction of Generation Y’. Quantitative approaches with Pearson correlation were displayed to study the relationship between the ‘Satisfaction of Generation Y’ with the ‘Service’, ‘Facility’, ‘Operation’ and ‘Safety and Security’ offered at railway station. The findings expose that there is relation between all the independent variables with the ‘Satisfaction of Generation Y’. Based on the result, the highest correlation is ‘Service’, followed by ‘Safety and Security’ and ‘Facility’. The lowest correlation is ‘Operation’. Therefore, the management of KTM railway should focus their resources towards delivering customer satisfaction

Item Type: Undergraduate Final Year Project Report
Faculty: Faculty of Entrepreneurship and Business
Depositing User: En Khairul Azman Che Ibrahim
Date Deposited: 24 Aug 2016 02:01
Last Modified: 24 Aug 2016 02:01
URI: http://umkeprints.umk.edu.my/id/eprint/5935
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