Study on the customer acceptancy of the Tropical Fruit Vinegar (Lansium domesticum var.duku & Nephelium lappaceum) in Kelantan and Kuala Lumpur

Soon , Siow Woon (2016) Study on the customer acceptancy of the Tropical Fruit Vinegar (Lansium domesticum var.duku & Nephelium lappaceum) in Kelantan and Kuala Lumpur. [Undergraduate Final Year Project Report] (Submitted)

Full text not available from this repository.

Abstract

This research will be focus on the differences of perception of customers in Kelantan and Kuala Lumpur towards tropical fruits vinegar. Vinegar acts as a potential product in Malaysia market, especially natural vinegar. Tropical fruit vinegar was used in this research with Rambutan and Dokong vinegar as the choice. The main purpose of this research is to identify the perceptions of people in the targeted area. In this research people here are expected to accept the products and will be willing to continue consuming the tropical fruit vinegar. Respondents are adult that has purchasing power.The amount of respondents are minimum of 50 persons from each area, total 100 persons will be given a sample of vinegar and a form of questionnaire to fill in answers. The major finding is Customers in Kuala Lumpur and Kelantan both accepts Natural Fruits Vinegar products. The result also shows that branding is not a fact that influences customers' choice; Consumers are concern about the Quality,Safety and Nutrition content of products as well as prefer glass material for packaging than plastic material.

Item Type: Undergraduate Final Year Project Report
Faculty: Faculty of Agro - Based Industry
Depositing User: En. Wahyudi Yusra Zulfin
Date Deposited: 24 Aug 2016 01:23
Last Modified: 13 Feb 2017 03:48
URI: http://umkeprints.umk.edu.my/id/eprint/5801
Repository Statistic: View Download Statistic

Actions (login required)

View Item View Item