Factors that influence passengers satisfaction on service quality in low cost carrier airline: a case study among generation Y in Kelantan

Ismail , Ahmad Lutfi and Hamzah, Baderinajjah and Ismail, Badrunnaimah and Cheah, Jih Chyr (2015) Factors that influence passengers satisfaction on service quality in low cost carrier airline: a case study among generation Y in Kelantan. Undergraduate project report, Faculty of Entrepreneurship and Business.

Abstract

This study was designed to study on Passenger satisfaction on Service Quality in Low cost carrier Airline: A case study among Generation Y in Kelantan.200 respondents were selected at airport randomly to identify the relationship of service quality such as reliability, tangibles, empathy, responsiveness, and assurance with customer satisfaction. Within the five factors, all the factors showed significant results. This research provided some new information for the low cost carrier airline industry

Item Type: Undergraduate Final Project Report
Faculty: Faculty of Entrepreneurship and Business
Programme: Bachelor of Entrepreneurship (Hospitality) with Honours
Deposited By: En Khairul Azman Che Ibrahim
Date Deposited: 24 Aug 2016 01:15
Last Modified: 24 Aug 2016 01:15
URI: http://umkeprints.umk.edu.my/id/eprint/5746

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