Factors affecting free independent travelers’ selection of hotel around Kota Bharu

Chang, Siew Fun and Shaari, Ahmad Tarmizi and Mohamed , Ahmad Husna and Mohd Sangit, Aqilah Syazreen (2015) Factors affecting free independent travelers’ selection of hotel around Kota Bharu. Undergraduate project report, Faculty of Entrepreneurship and Business.

Abstract

This research study was conducted with the objectives of identify the factors affecting travelers on choosing accommodation in Kota Bharu and to determine the ranking of every factors that stimulate the travelers’ decision making. The research tool was a questionnaire, based on the 7P’s marketing mix strategies which stand for product, price, place, promotion, process, people and physical evidence. The research study comprised 100 respondents, out of 100 respondents more than 50% were Malaysian travelers and only 15% were foreign travelers who participate in the research. The finding were analyzed and presented in term of descriptive statistics. From the finding, it shown that the place factor was the highest score on affecting the hotel selection decision by travelers around Kota Bharu, Kelantan. For the ranking part, the finding shown that the place was also the priority first ranked among others factor

Item Type: Undergraduate Final Project Report
Faculty: Faculty of Entrepreneurship and Business
Programme: Bachelor of Entrepreneurship (Hospitality) with Honours
Deposited By: En Khairul Azman Che Ibrahim
Date Deposited: 24 Aug 2016 01:11
Last Modified: 24 Aug 2016 01:11
URI: http://umkeprints.umk.edu.my/id/eprint/5729

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