The motivational push factor for visiting reenactment site

Nik Rawe , Nik Nurul Asniera and Che Husin , Nur Akma and Kamarudin, Nuraniza (2015) The motivational push factor for visiting reenactment site. [Undergraduate Final Year Project Report]

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Abstract

The research conducted here examines the satisfaction for visiting reenactment site in the context of the motivational push factor education, leisure, exploration and relaxation. This research analyzed the relationship of satisfaction and four motivational push factors. Through a review of existing literature and data case study, the research seeking to bring together in a motivation traveler in historical reenactment and allows tourist to share their satisfaction toward history site. The objective of this research was to determine the relationship satisfaction of visitor towards motivation to visit history site. The early literature focused on what the tourism was about and all the information about the research all about. The study was conducted by using the survey method of questionnaire collected by 322 respondents at Sungai Lembing, Kuantan Pahang. The analysis was carried out by using SPSS to interpret data and determine the relationship of satisfaction and four motivation push factors. The results determined significantly correlated factors, including four push travel motivations. The results reveal that there are significant relationship between satisfaction and four motivational push factors

Item Type: Undergraduate Final Year Project Report
Faculty: Faculty of Entrepreneurship and Business
Depositing User: En Khairul Azman Che Ibrahim
Date Deposited: 24 Aug 2016 01:06
Last Modified: 24 Aug 2016 01:06
URI: http://umkeprints.umk.edu.my/id/eprint/5692
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