Embedding entrepreneurship in heritage education: the UMK experience

Farok Zakaria, (2012) Embedding entrepreneurship in heritage education: the UMK experience. In: The 2nd Asian Conference on Cultural Studies (ACCS 2012), 01-03 June 2012, The Ramada, Osaka, Japan. (Unpublished)

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Heritage has been seen as a very important element in the development of a nation. Heritage on the other hand is dying and needs to be revived. There is a push to educate younger generation on the issue of dying heritage by creating awareness and appreciation towards heritage through education. All across the globe, there is a growing concern for the need to restore heritage into our education systems simply because heritage depicts one’s identity of race and culture. In light of the above dilemma, Universiti Malaysia Kelantan (UMK) views heritage as an opportunity that needs to be grabbed and properly utilized. Heritage to UMK is like a precious gem that needs to be given a new touch. Since UMK is an “Entrepreneurial University” that embrace Entrepreneurship as its thrusts, heritage is no exception to the feild of entreprenurship. History has proven that manufacturing of heritage artifacts as replicas were nothing strange to arts entrepreneurs. Traditional performing arts were innovated and given a face lift in making it more commercialised and marketable, craving the so called world class quality. Hence in July 2007, UMK introduced a unique academic programme named Bachelor of Heritage Studies with Honours to the Malaysian high school leavers incorporating entrepreneruship in its curriculum. This paper will introduce the programme and its academic components, discuss problems related to the running of an academic heritage programme that merge entrepreneurship elements at tertiary levels and forecast the future of this programme.

Item Type: Conference or Workshop Item (Paper)
Faculty: Centre for Language Studies and Generic Development
Depositing User: En. Pahmi Abdullah
Date Deposited: 27 Jun 2012 11:34
Last Modified: 04 Feb 2013 10:58
URI: http://umkeprints.umk.edu.my/id/eprint/559
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