Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value

Nik Maheran Nik Muhammad, and Salamiah A. Jamal, and Nor' Ain Othman, (2011) Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value. Journal of Vacation Marketing, 17 (1). pp. 5-15. ISSN 1479-1870

Abstract

This study analyses the dimensionality of tourist perceived value in a context that is rarely studied, community-based homestay tourism. A survey of 353 tourists to homestay villages was used to examine both functional and experiential aspects of perceived value, and structural equation models were used to verify the validity and reliability of the scales. Tourist perceived value was tested and illustrated through a parsimonious construct with five dimensions: (i) functional value (establishment); (ii) functional value (price); (iii) experiential value (host-guest interaction); (iv) experiential value (activity, culture and knowledge); and (v) emotional value. These dimensions were measured by 20 significant items. The results indicate that functional, emotional and experiential factors are important determinants of the perceived value of community-based homestay tourism. It is therefore recommended that host providers, marketers and governments should pay attention to the order of importance of these value dimensions to increase overall tourist value as well as to better develop the positioning strategies and promotion of this tourism niche.

Item Type: Non-Indexed Article
Keywords: Community-based tourism - Experiential value Homestay tourism - Tourist perceived value
Faculty: Chancellory
Deposited By: En. Pahmi Abdullah
Date Deposited: 26 Jun 2012 17:07
Last Modified: 05 Aug 2012 09:54
URI: http://umkeprints.umk.edu.my/id/eprint/555

Actions (login required)

View Item View Item