The moderating influence of psychographics in homestay tourism in Malaysia

Nik Maheran Nik Muhammad, and Salamiah A. Jamal, and Nor' Ain Othman, (2011) The moderating influence of psychographics in homestay tourism in Malaysia. Journal of Travel & Tourism Marketing, 28 (1). pp. 48-61. ISSN 1540-7306

Abstract

Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the literature. This study fills this void by investigating the relationships between perceived value, satisfaction, and behavioral intention, and by examining the moderating influence of psychographics in a homestay tourism context. Respondents were visitors who visited selected homestay villages in Malaysia. Multi-group structural equation analysis was used to test for group differences in the structural weights.

Item Type: Non-Indexed Article
Keywords: Homestay tourism - Community-based tourism - Psychographics - Perceived value - Satisfaction - Behavioral intention
Faculty: Chancellory
Deposited By: En. Pahmi Abdullah
Date Deposited: 26 Jun 2012 11:52
Last Modified: 05 Aug 2012 10:05
URI: http://umkeprints.umk.edu.my/id/eprint/554

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