Marketing to the bottom of pramid - consumer behavior at Flea Market

Hyder Jaleel, and Wan Mohd Nazdrol Wan Mohd Nasir, (2015) Marketing to the bottom of pramid - consumer behavior at Flea Market. In: The Proceedings of The 4th International Seminar on Entrepreneurship and Business (ISEB 2015). Faculty of Entrepreneurship and Business,UMK, pp. 492-467. ISBN 9789670955032

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Abstract

This is a conceptual paper about consumer behavior at flea market. Combination of factors such as low prices, deals and bargains, unique places and one stop center for community interactions are the significant implications to the customers of flea market. The bottom of the pyramid customers will find that the flea markets are always affordable, easy to access and available. Nowadays, the sellers at flea market can use the internet as a powerful source of information and one of the sales channel to promote their stuff.

Item Type: Book Section
ISBN: 9789670955032
Keywords: Flea Market - Buyer Behavior - Products - Social Aspects - Buyer Profile - Malaysia Flea Market
Faculty: Faculty of Entrepreneurship and Business
Deposited By: En. Pahmi Abdullah
Date Deposited: 31 Dec 2015 05:50
Last Modified: 31 Dec 2015 05:51
URI: http://umkeprints.umk.edu.my/id/eprint/5017

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