Factor that influence the purchasing behavior towards ecological products among students

An Nur Nabila Ismail, and Wan Mohd Nazdrol Wan Mohd Nasir, (2015) Factor that influence the purchasing behavior towards ecological products among students. In: The Proceedings of The 4th International Seminar on Entrepreneurship and Business (ISEB 2015). Faculty of Entrepreneurship and Business,UMK, pp. 462-480. ISBN 9789670955032

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Abstract

The purpose of the research was to examine what the factors that influence purchasing behaviour towards ecological product among Universiti Malaysia Kelantan students. From the research, the researcher has collected primary data and the secondary data that related to the problems of research. In this study, quantitative approach was used and 346 respondents have been selected from Universiti Malaysia Kelantan students. The questionnaires were distributed to the Universiti Malaysia Kelantan students to gather the necessary information. After all data has been collected, the researcher analyzes data using SPSS and interpreted in the diagrams view. Based on the study that has been conducted, the result shows that the most significant factor that influencing purchasing behaviour towards ecological product among Universiti Malaysia Kelantan students are environment concern, awareness about green product and benefit to user but the not significant factor is awareness about price.

Item Type: Book Section
ISBN: 9789670955032
Keywords: Ecological products - Environment concern - Awareness about green products - Benefit to user - Awareness about price - Universiti Malaysia Kelantan
Faculty: Faculty of Entrepreneurship and Business
Deposited By: En. Pahmi Abdullah
Date Deposited: 31 Dec 2015 05:33
Last Modified: 31 Dec 2015 05:34
URI: http://umkeprints.umk.edu.my/id/eprint/5015

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