Strategic management for business sustainability : A case of traditional herbal medicine company

Siti Normarinee Ahmad, (2015) Strategic management for business sustainability : A case of traditional herbal medicine company. [MBA Final Project Report]

Abstract

A business is easy to create but it is difficult to sustain for a long period. It is because the taste and preference of consumer will change over the time. A successful entrepreneur will alert and use strategic management effectively. The case analysis is based on small entrepreneur company who produce traditional herbal medicine.

Item Type: MBA Final Project Report
Subject Heading: Sustainability
Supervisor: Dr. Anis Amira Ab. Rahman
Programme: Malaysian Graduate School of Entrepreneurship and Business
Deposited By: Mrs Shazwani Mohd Ezazi
Date Deposited: 25 Aug 2015 02:19
Last Modified: 25 Aug 2015 02:19
URI: http://umkeprints.umk.edu.my/id/eprint/4748

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