Franchising as a new venture strategy growth : A case study of rural restaurant

Nur Aziah Mohd Arof, (2015) Franchising as a new venture strategy growth : A case study of rural restaurant. [MBA Final Project Report]

Abstract

The purpose of this study is to examine the franchising strategy as alternative approach for new venture growth. Franchising strategy contributes rapid growth expansion of the restaurant and it is has been seen the fastest growth in business especially in terms of profit.

Item Type: MBA Final Project Report
Subject Heading: Franchising - Retail trade
Supervisor: Dr. Anis Amira Ab. Rahman
Programme: Malaysian Graduate School of Entrepreneurship and Business
Deposited By: Mrs Shazwani Mohd Ezazi
Date Deposited: 25 Aug 2015 02:17
Last Modified: 25 Aug 2015 02:17
URI: http://umkeprints.umk.edu.my/id/eprint/4735

Actions (login required)

View Item View Item