Success factors of cosmetic entrepreneurs in Malaysia : A case study

Nahashimi Yaacob, (2015) Success factors of cosmetic entrepreneurs in Malaysia : A case study. [MBA Final Project Report]

Abstract

This paper use qualitative case study to analyse and examine the success factors of cosmetics entrepreneur in Malaysia. A case study to explore in depth three entrepreneurs that has been success in the industry. The success is based on four criteria which are brand recognition, survival years, growth in sales turnover and profit margin and popularity on social media.

Item Type: MBA Final Project Report
Subject Heading: Entrepreneurship
Supervisor: Prof. Dr. Razli Che Razak
Programme: Malaysian Graduate School of Entrepreneurship and Business
Deposited By: Mrs Shazwani Mohd Ezazi
Date Deposited: 25 Aug 2015 02:17
Last Modified: 25 Aug 2015 02:17
URI: http://umkeprints.umk.edu.my/id/eprint/4730

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