Is love enough for business to grow : A case study of Lizza Creations

Hanis Alyani Hisham, (2015) Is love enough for business to grow : A case study of Lizza Creations. [MBA Final Project Report]

Abstract

A case study is conducted on Lizza Creations, a local batik label in Kelantan to identify the factors affecting its ability to achieve persistent growth. Not exempted from extensive challenges in the industry, an argument has arisen on whether striving on love and passion is enough in assuring business growth and survival. Relying on passion and love is found to be insufficient in achieving business growth as it requires combination of three components namely the entrepreneur, the firm and strategy.

Item Type: MBA Final Project Report
Subject Heading: Strategic planning - Economic aspects
Subject Heading: Business planning - Case studies
Subject Heading: Economic value added
Supervisor: Dr. Wan Nadzrol Wan Mohd Nasir
Programme: Malaysian Graduate School of Entrepreneurship and Business
Deposited By: Mrs Shazwani Mohd Ezazi
Date Deposited: 25 Aug 2015 02:11
Last Modified: 25 Aug 2015 02:11
URI: http://umkeprints.umk.edu.my/id/eprint/4711

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