Rs frenzy apparel: the competitive advantage of a new player in the school uniform industry

Reza Shermizi Mohd Adzmi , (2014) Rs frenzy apparel: the competitive advantage of a new player in the school uniform industry. [MBA Final Project Report]

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Abstract

RS Frenzy Apparel has been set up as a sole proprietor business owned by Mr. Mohd Shaharunizam B Mohd Shah and targeted to penetrate the market in the uniform apparel industry. The company will introduce an uniform apparel standard outlet with brand “Uniform.my” in Shah Alam, whereas the outlet becomes one stop centre for all the relevant items with uniform apparel such as school uniforms, co- curriculum uniforms, school & co-curriculum accessories, custom made pre-school uniforms, corporate apparel, premium items and embroidery service. In fact, the highly demand on the uniform apparel becomes an opportunities to RS Frenzy Apparel to take a challenges to be a dynamic new player in the uniform apparel industry.

Item Type: MBA Final Project Report
Subject Heading: New business enterprises
Subject Heading: Entrepreneurship - Businessmen
Subject Heading: Start-up business enterprises
Subject Heading: Entrepreneurship - Marketing strategy
Programme: Degree of Master of Business Administration
Deposited By: Mrs Shazwani Mohd Ezazi
Date Deposited: 10 May 2015 09:12
Last Modified: 23 Aug 2015 05:13
URI: http://umkeprints.umk.edu.my/id/eprint/4284

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