Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique

Nor Aziah Amiruddin, (2014) Marketing issues of a new company in the fashion industry : a case study of fabulous mom and baby boutique. [MBA Final Project Report]

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Abstract

This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. The company focused on the Islamic concept of fashion which is long, loose and thick. As a new start-up company, this boutique concern about the important of fashion marketing strategies to penetrate the matured fashion market and the need of positioning their brand in order to build the customer trust and loyalty towards their products.

Item Type: MBA Final Project Report
Subject Heading: Start-up business enterprises
Subject Heading: Entrepreneurship - Marketing strategy
Programme: Degree of Master of Business Administration
Deposited By: Mrs Shazwani Mohd Ezazi
Date Deposited: 10 May 2015 08:58
Last Modified: 23 Aug 2015 05:26
URI: http://umkeprints.umk.edu.my/id/eprint/4282

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