JHR ventures: a case study of business challenge in event management industry

Jafre Mohd Ariffin, (2014) JHR ventures: a case study of business challenge in event management industry. [MBA Final Project Report]


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This case study is regarding new established company that is JHR Ventures which operated as an event management company. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the time being. Apart of which segment to involve, JHR Ventures main concern is about planning and execution of the events. Event Management is the core of a million industries, which includes hosting events of different stature and semantics. Personal parties, government and private function have become important social issues that should be professionally managed. These days all kinds of events such as meetings, seminars, exhibition, conferences, product launches everything is organized in well run plan, which is recognized as an event

Item Type: MBA Final Project Report
Subject Heading: Business - Challenges
Subject Heading: Business planning
Programme: Degree of Master of Business Administration
Deposited By: Mrs Shazwani Mohd Ezazi
Date Deposited: 10 May 2015 08:18
Last Modified: 23 Aug 2015 05:06
URI: http://umkeprints.umk.edu.my/id/eprint/4278

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