Customer satisfaction towards sabasun Hyperruncit Sdn. Bhd.

Nor Safiyah Anuar, . (2012) Customer satisfaction towards sabasun Hyperruncit Sdn. Bhd. Undergraduate project report, Faculty of Entrepreneurship and Business. (Submitted)

Abstract

This study attempts to determine the relationship between marketing strategies for product, price, promotion and place give effect to customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd. This study used primary data which is provide questionnaire for 100 respondents that go shopping at Sabasun to get the information and data that needed in this study. Besides that, this study also used secondary data especially in doing literature review such as journals, articles, internet sources and others. In order to collect and analysis data, Statistic Package such as SPSS was used in this study. The result showed that marketing strategies that used by Sabasun give effect and have strong relationship with customer satisfaction. This shows that the objectives and hypothesis in this study is accepted.

Item Type: Undergraduate Final Project Report
Faculty: Faculty of Entrepreneurship and Business
Supervisor: Cik Hidayati binti Al Aisri @ Alasri and Dr. Wee Yu Ghee
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Deposited By: Users 659 not found.
Date Deposited: 31 Jul 2013 07:52
Last Modified: 31 Jul 2013 07:52
URI: http://umkeprints.umk.edu.my/id/eprint/2034

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