Customer satisfaction towards bus express services in Kota Bharu Kelantan

Nabil Fikri Mohamad , (2012) Customer satisfaction towards bus express services in Kota Bharu Kelantan. Undergraduate project report, Faculty of Entrepreneurship and Business. (Submitted)

Abstract

The research is about to know the customers satisfaction towards bus express service in Kota Bharu. A sample of 100 respondents that using bus express in Kota Bharu to answer the questionnaire, which asked whether the chosen factors such as reliability, responsiveness, tangibles, assurance and empathy that influence the customers satisfaction in using bus express. In this study, the researcher apply the reliability test to know the variables are significant or not and use the correlation analysis to analyses the data. Correlations are applied in this study because researcher wants to know the related preferences from the factors such as reliability, responsiveness, tangibles, assurance and empathy to the customer satisfaction in using bus express. The results, most of the bus express users in Kota Bharu was agreed and satisfied with the factors in this study but bus express company that provide the service still have to upgrade in a certain part in their services such as timeliness and ticket price.

Item Type: Undergraduate Final Project Report
Keywords: Factors - Influence - Customer satisfaction - Reliability - Responsiveness - Tangibles - Assurance - Empathy
Faculty: Faculty of Entrepreneurship and Business
Supervisor: En. Zuraimi Bin Abdul Aziz
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Deposited By: Users 659 not found.
Date Deposited: 29 Jul 2013 02:57
Last Modified: 29 Jul 2013 02:59
URI: http://umkeprints.umk.edu.my/id/eprint/2016

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