Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan

Kalaimaler A/P Gopi, . (2012) Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan. Undergraduate project report, Faculty of Entrepreneurship and Business. (Submitted)

Abstract

This research is to find out the factors that influence youngster to purchase apparel. This study was conducted in Universiti Malaysia Kelantan involving 150 students consisting of male and female students. Male students that involved in this study are 47 of them and female were 103 of them. Objectives of this research are to identify the factors that influence youngsters to purchase apparel, to determine how much a family influences youngsters to purchase apparel, to determine friend’s role in a student’s life to purchase apparel and to determine how a brand influences youngsters to purchase apparel. This research used Statistical Package for Social Science (SPSS) version 18.0 used determine the significant towards the dependent variable and independent variables. Pearson correlation test was used in this method and all three factors family influence, peers role and brand influence shows the significant towards the dependent variables factors influence youngster to purchase apparel. Findings show that family roles, peers influence and brand of apparel influences youngster to purchase apparel.

Item Type: Undergraduate Final Project Report
Faculty: Faculty of Entrepreneurship and Business
Supervisor: Mr. Ong Soon Chuan
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Deposited By: Users 659 not found.
Date Deposited: 31 Jul 2013 08:05
Last Modified: 31 Jul 2013 08:05
URI: http://umkeprints.umk.edu.my/id/eprint/1932

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