The Consumer Decision Making Behavior on Imported Cosmetic Imported Cosmetic Product in Lppkn (Lembaga Penduduk dan Pembangunan Keluarga Negara), Selangor

Nurain Mohd Sabri, (2012) The Consumer Decision Making Behavior on Imported Cosmetic Imported Cosmetic Product in Lppkn (Lembaga Penduduk dan Pembangunan Keluarga Negara), Selangor. Undergraduate project report, Faculty of Entrepreneurship and Business. (Submitted)

Abstract

Consumer decision-making has long been an interesting issue for both academics and practitioners. It is believed that each consumer interacts with a market with particular decision-making behavior and these behavior are stable overtime. This research aimed to investigate female consumer decision-making behavior on imported cosmetic products and to segment them based on those factor. This research the segmentation for respondents will focus in female workers at LPPKN Selangor. This will represent the whole population female in Malaysia. A total of questionnaires were distributed to respondent female in the LPPKN Selangor. The data collection was analyzed by using Statistical Package for Social Science (SPSS) version 16.0. As the result, there is relationship between consumer decision-making behavior and the factor. The four factor is brand consiouness, fashion consiouness, brand loyal and price consiouness. Implications and directions for future research are provided based on the results.

Item Type: Undergraduate Final Project Report
Keywords: Decision - making behavior - brand consiouness - fashion consiouness - brand loyal - price consiouness
Faculty: Faculty of Entrepreneurship and Business
Supervisor: Dr. Nooraini Binti Mustapha
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Deposited By: Users 659 not found.
Date Deposited: 31 Jul 2013 02:13
Last Modified: 16 Aug 2015 08:15
URI: http://umkeprints.umk.edu.my/id/eprint/1888

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