Factors influencing tourism industry in Kelantan

Chook Shun Xiang , . (2012) Factors influencing tourism industry in Kelantan. Undergraduate project report, Faculty of Entrepreneurship and Business. (Submitted)

Abstract

The tourism sector has been an important economy contribution after manufacturing industry. Within the tourism industry, tourism product such as cultural and natural attraction program are seen to have great prospect despite the potential of tourism industry development in Kelantan, Malaysia. Travelling given the opportunities to every people walk into natural environment to relax and rest their mind enjoy with local community experiencing the local lifestyle and local culture of the community. The aim this paper is to explore the relationship between four keys variables, namely Marketing Mix in curative tourism industry in Kelantan, Malaysia. Out of 110 questionnaires, each variable was measured using reliable developed scales: product (5 items) adapted from (Yuksel, 2004), price (5 items) by (Yuksel,2004), promtion (5 item) by (Yuksel, 2004), place (5 items) by (Yuksel,2004). Data was input into SPSS and analysed used exploratory factor amalysis (EFA). SPSS results indicate that there some hypotheses: results of this study were as follows: H1 show that there is significant relationship between place and the tourism industry in Kelantan. H2 show that there is significant relationship between product and the tourism industry in Kelantan while H3 also show that there is significant relationship between promotion and tourism industry in Kelantan. Lastly, H4 show that there is significant relationship between price and tourism industry in Kelantan.

Item Type: Undergraduate Final Project Report
Faculty: Faculty of Entrepreneurship and Business
Supervisor: Rosliza Che Rahim
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Deposited By: Users 659 not found.
Date Deposited: 31 Jul 2013 01:02
Last Modified: 31 Jul 2013 01:02
URI: http://umkeprints.umk.edu.my/id/eprint/1885

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