Customer's loyalty towards golf club

Teh Yen Peng, (2012) Customer's loyalty towards golf club. [Undergraduate Final Year Project Report] (Submitted)

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Abstract

This paper is respond to the research about the factors that affects the loyalty of cuctomers toward golf club. Golf are become a new trend in the world nowadays. People are intending to find a relaxation activity to release their stressful mind after busy work. The main purpose of this study was to investigate how far the factors of facilities and service quality, values perceive, and customer satisfaction influence the customer loyalty towards a golf club. The sample sizes of 50 respondents from the Port Klang Golf Resort are participating in this study. The results from a survey conducted provide the strongest factors that influence the customers's loyalty the most towards a golf club.

Item Type: Undergraduate Final Year Project Report
Uncontrolled Keywords: Loyalty - Facilities - Service quality - Values perceive - Customer satisfaction
Depositing User: Users 659 not found.
Date Deposited: 03 Jul 2013 03:26
Last Modified: 03 Jul 2013 09:29
URI: http://umkeprints.umk.edu.my/id/eprint/1756
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