Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.

Naila Aaijaz, and Mohamed Dahlan Ibrahim, (2009) Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship. In: 13th MACFEA Seminar on “Strengthening Consumer Power” , 04-05 Ogos 2009, Concorde Hotel, Shah Alam, Selangor.. (Unpublished)

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Abstract

Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independent businesses and entrepreneurial ventures focused towards green consumers. In food products, the environmental friendly food is termed as “Organic” food and is considered healthy (Chinnici et. al, 2002).

Item Type: Conference or Workshop Item (Paper)
Keywords: Eco-Entrepreneurship - Social Entrepreneurship
Faculty: Faculty of Entrepreneurship and Business
Deposited By: En. Pahmi Abdullah
Date Deposited: 08 May 2012 13:12
Last Modified: 04 Feb 2013 11:26
URI: http://umkeprints.umk.edu.my/id/eprint/162

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