The skills of competitive intelligence practitioners: complementing the cycle of competitive intelligence

Nur Izzati Mohamad Anuar,, and Nik Malini Nik Mahdi, and Nurul Hasliza Razmin,, and Nur Dalila Mat Yusoff, (2013) The skills of competitive intelligence practitioners: complementing the cycle of competitive intelligence. In: The 20th International Business Information Management Conference (IBIMA). International Business Information Management Association , pp. 1066-1072. ISBN 9780982148990

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Abstract

Essentially, this paper endeavours to explore the specific skills that would make up the skills sets for the competitive intelligence practitioners throughout the competitive intelligence phases for the product of competitive advantage. Thus, by outlining the competitive intelligence skills based on the competitive intelligence cycle, the readers will be served with a larger depiction of competitive intelligence in view of the fact that processes and activities cannot be conducted without prior existence of competencies and proficiencies.

Item Type: Book Section
ISBN: 9780982148990
Keywords: Competitive intelligence process - Competitive intelligence skills - Training
Faculty: Faculty of Entrepreneurship and Business
Deposited By: En. Pahmi Abdullah
Date Deposited: 17 Apr 2013 07:24
Last Modified: 17 Apr 2013 07:24
URI: http://umkeprints.umk.edu.my/id/eprint/1505

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