Creative industry: its involvement in business world

Ab. Aziz Shuaib, and Olalere Folasayo Enoch, (2013) Creative industry: its involvement in business world. Advances in Asian Social Sciences (AASS), 4 (2). ISSN 2167-6429

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Creative industry involves the exploration of intellectual properties such as knowledge and tangible products which have potential of creating wealth and job. Therefore, design and heritage that makes-up the creative industry is believed to have great influence on the economy wellbeing of businesses. In the light of this, this paper seeks the knowledge regarding design and heritage, areas where they have been widely used, and also the kind of brain needed to be a good creative designer. Finally, the paper illustrates the involvement of creative industry in business world, using the tourism and hospitality business as the case study.

Item Type: Non-Indexed Article
Uncontrolled Keywords: Creative Industry - Design - Heritage -Tourism and Hospitality business
Faculty: Faculty of Creative Technology and Heritage
Depositing User: En. Pahmi Abdullah
Date Deposited: 24 Mar 2013 10:20
Last Modified: 01 Mar 2015 07:45
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